If you have not yet taken advantage of Google Tag Manager, now is the time to start. In the article, journalist Stela Yordanova summarizes five ways to use GTM (Google Tag Manager), which will help improve your marketing results. The original is taken from the site searchengineland.com: 5 ways to capitalize on Google Tag Manager
The Google Tag Manager (GTM) has radically changed the way that scripts and tags are implemented on websites. However, many marketers do not use the full potential of this tool and do not take into account its potential benefits.
Here are five simple and effective ways to use GTM. These tips will help you improve the analytic control panel, as well as SEO results and marketing automation programs.
1. IMPROVE THE ACCURACY OF WEBSITE TRAFFIC DATA
Marketers often need to identify and highlight different types of traffic in the control panels and Google Analytics reports. For example, many companies want to get rid of spam or limit the traffic within the company from visits to partners. Typically, they do this using Google Analytics filters.
Google Analytics limits the number of filters to 100. If you have a large number of internal IP addresses that you want to exclude, I recommend using GTM to implement blocking triggers. Triggers of the lock are created using a custom variable and a custom event trigger.
Keep in mind, if you use a lock trigger, these types of traffic will be excluded from one or all types of Google Analytics, including the unfiltered view.
2. ENTER THE STRUCTURED DATA
Structuring data is the main way to improve the results of conventional search, but it will be difficult for marketers to do this, especially if you need to rely on technical resources. Google Tag Manager makes it easy to enter structured data for “non-developers” (users) on any page of the website.
For more information about how to do this, see “How to add schema markup to your site using Google Tag Manager”.
3. ENSURE ACCURATE INDEXING
4. INTRODUCE MARKETING AUTOMATION PARAMETERS
Most companies use marketing automation software to collect data and track potential customers through a sales funnel. With Google Tag Manager, you can easily set up potential customer tracking options and combine this data with Google Analytics data. With the built-in variable of the main cookie, Google Tag Manager can pass the ID number along with other parameters in Google Analytics.
5. UNDERSTAND THE ESSENCE OF THE WEBSITE
With Tag Manager, it’s easy to track user behavior, actions and movements with automatic events. For example, you can track clicks on certain areas of the page, respond to video recordings, or monitor users’ pages. Automatic events can also track downloads and fill forms. These methods are useful in that they will help marketers improve the activity of users in social. networks and conversion.
TAKE ADVANTAGE OF GTM
Are you limited by the technical resources of your company? Wait until the developers of websites will install what you need to improve the marketing results? Take matters into your own hands and learn how to use Google Tag Manager! The use of such a container (storage, program), like GTM, can be a source of experience for a digital marketer.